NOTE FROM OUR FOUNDERS
A dry, damaged, clump of bleached hair was sitting on her brush. We looked at each other and asked “why was her hair breaking?”
We started sharing hair stories from big chops to damages from hair straightening treatments. These colors and treatments were our forms of expression, but our hair could not handle the stress.
After spending hours looking at our friends and family members' hair, we found a similar group of people with beautiful, healthy hair, that could handle coloring and styling -- our Moms.
All four of us grew up with bottles of coconut oil and similar hair oil routines. But as we built our individual beauty routines we forgot about the basics of hair health. So we set off to bring back a ritual and routine grounded in health, nourishment, and love.
“Terra” means Earth and we wanted to re-introduce a new edition of hair care rooted in nature’s oils -Terra Edition
With love,
Terra Edition Team
Our Process: After learning the power of oil in hair care, we prioritized formulating with the best and healthiest ingredients. Terra Edition’s President is a chemist with a background in developing high-quality personal care products and has been driving our formulation efforts. We have made a commitment that each product will be tested extensively, iterated on every hair type, and formulated in-house.
OUR MISSION
By embracing traditional ingredients and modern techniques, we hope to help our customers create an effective hair care routine.
OUR VALUES
Transparent: Pulling back the curtain on how we source, formulate and develop our products and helping customers understand our ingredients.
Inclusive: Whether our customer has coily or straight, thick or thin, dry or oily hair, they can use our products with confidence.
Innovative: We believe in continuously iterating on our formulations to build the most effective and safe products for our customers.
Healthy: We are non-toxic, contain no sulfates, no silicones, no parabens, no phthalates and are ethically sourced.
SUSTAINABLY SOURCED
The quality of the oil is critical to maximize hair health. What better way to prioritize our businesses social impact than to source and support small farmer businesses globally.